The new branding reflects the structure and scope of activities, along with a brand strategy that will help strengthen the Group’s position as the world’s leading hospitality management education group. The existing entities have been realigned and brought together under the “EHL” umbrella, effectively helping our diverse audiences and partners fully benefit from our Group synergies, while keeping each entity’s heritage alive.
“EHL has changed significantly since its foundation with organic growth, acquisitions and diversification of our business. Our academic portfolio includes a full palette of learning solutions, effectively fulfilling our goal of becoming a lifelong learning partner. Last but not least, our reputation has spread beyond our borders and with it the need to clarify who we are and what we have to offer”, explained EHL Group CEO Michel Rochat.
With the internationalization of the education Group, the brand name needed to become more universally understandable and pronounceable, while the color sets were redefined for added efficiency and impact in print and digital. Finally, it was of course essential to build on the century-old heritage of the first hotel management school in the world and preserve its legacy. The new brand architecture will therefore still revolve around the iconic 3-letter acronym that is synonymous of excellence and leadership around the world: EHL.
“The Group has ambitious projects coming up and an increased focus on international markets, with an emphasis on transversal initiatives such as innovation, research, global networking and digital transformation. It was therefore crucial to present ourselves to the world in a clustered yet nimble form”, added André Witschi, President of the Board of Governors.
The Group, with its 3 distinct entities, will continue to create and transmit knowledge across a wide palette of offerings, promote innovation in hospitality and elevate global standards for hospitality. EHL Ecole hôtelière de Lausanne, with its University-level programs, EHL Swiss School of Tourism and Hospitality (in Passugg, Switzerland), with its professional and higher education programs and EHL Advisory Services, delivering advisory services, School certification and developing education solutions for learning centers. All of the stakeholders, regardless of their entry point into the Group, will now immediately understand that they will benefit from the full power of EHL as the most impactful education brand, and as the biggest pool of knowledge creators, innovators and leaders the world of hospitality has to offer.
Landor, the Paris-based agency that collaborated on the project provided valuable insights into the process. “We are proud to have collaborated with EHL to strengthen their identity as a group. This new brand architecture creates meaningful synergies within the group and redefines EHL’s visual identity to communicate their difference and relevance with disproportionate impact. A milestone for future success that pays tribute to the unique sense of excellence, innovation and focus on the human of EHL”, said Anna Kohl Executive Director, Strategy at Landor.