Are floating hotels the next big trend in the hospitality industry?

EHL Students - Bachelor | 3 Feb, 2016

Consumers around the world are today willing to pay more for products and services offered by companies that show a real commitment to make a positive environmental impact according to Nielsen's latest "tracking tactics: sustainability practices that lead to sales. 

They are also increasingly feeling the need to escape from their busy and overscheduled lives, and want to embrace new forms of mobility that enable more freedom and greater contact with nature.

In this scenario, floating hotels may represent the resorts of the future.

Floating hotels have already become something of a trend in the last few years. From tropical paradise like Thailand and Maldives to over-the-top cities like Dubai, hotel companies are now looking out to waterways when considering where to build their next properties.

Salt & Water, a Serbian design studio specialized in yacht design, recently won the Millennium Yacht Design Awards thanks to the development of a unique hotel concept, “The Floating Hotel with Catamaran Apartments”.

The property offers its guests the luxury and amenities of a typical hotel along with the privacy of a single cabin without invading the natural environment around it. The central floating construction features a restaurant, reception area, event space, and offices for staff, while the “rooms” can dock at the main building or be navigated elsewhere, allowing its occupants to go fishing, diving, swimming or simply get away from terrestrial worries.

Other properties are already leading the market of floating hotels; the Hotel Palafitte in Neuchatel for example, offers its guests the possibility of relaxing in front of an outstanding view without compromising the natural resources around us. If you feel like trying this experience yourself and disconnecting from the real world have a look at their website and book your stay.

While those companies and many others around the world are already ahead of the game, most of the organizations in the hospitality industry do not seem interested in investing in this new market. And with scientists constantly warning us about global warming and more consumers switching to greener lifestyles, floating hotels may represent the future of sustainable innovation for the hospitality industry.

This trend could represent a possible differentiation advantage to increase hospitality leaders profit and create loyalty among customers; but most importantly to reduce their impact on our planet.

Author: Paola Bellia, EHL Bachelor Student

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