If many companies wrongly assume money is the primary motivator for employees, the latest CEB global labor market survey shows that of course it's important, but that most of us aren't just looking for the highest paying position anymore.
Pride is a powerful thing; so is integrity. If you're proud of your company and what it stands for, you're more likely to wake up excited to head to the office. You shouldn't have to sacrifice your values for a paycheck. It's perfectly okay to ask about employee recognition programs and inquire as to the company's charitable endeavors and consider the answers when you're mulling over job offers later. Consider what type of business you want to be a part of. If you have to decide between two companies, one of which operates in a way that significantly gives back to society and the other being a large conglomerate with little interest in the local community, that may influence your decision.