We can all understand the argument that art should not be commercialized and therefore, hospitality should not invade art display spaces, like museums. However, to enhance the attractiveness of museums, in particular to young generations, the needs of museums attendees are being reconsidered and their experience reimagined.
Without necessarily fully agreeing with such an extremist assertion, museum directors are increasingly ready to innovate, so as to provide memorable experiences to visitors, as hospitality does every day. In their endeavor to make visitors cruise through a well-designed and enjoyable environment, museums add beautifully designed resting places and good restaurants to their facilities.
Museums certainly seem to be evolving into our future social and cultural hubs: places where people learn, socialize, eat great food, have drinks, while commenting on a piece of art. Hospitality services have therefore a role to play in that transformation.
There is obviously a positive relationship between arts and hospitality. Both museums and hospitality places seek to offer an unforgettable experience to visitors or guests, from different – though not contradictory – angles. Both activities can flow together and enrich each other on many grounds, necessarily customer-driven.